To Fight Political Lies, Facebook’s Whole Business Model Has To Change
Here’s what Facebook CEO Mark Zuckerberg said in a widely panned speech at Georgetown:
We don’t fact-check political ads. We don’t do this to help politicians, but because we think people should be able to see for themselves what politicians are saying.
This has generated some outrage, but there is something here. Let’s follow his logic and see where it leads. But first let’s clear out some bullshit.
Clearing Out The BS
Zuckerberg is lying about the reason that Facebook isn’t fact-checking ads. If they could they would. It’s just really really hard to do, especially at scale across multiple countries. What is politics? What is truth? If Facebook could do this at scale they would have built God-level AI and, mashallah they have not.
Second, he is also lying when he says we think ‘people should be able to see for themselves’. Facebook’s entire business model is built on micro-targeting. The whole point of Facebook people is that it’s not a billboard, you can choose who sees your ads. Politicians can run racist ads at racist people and normal ones at everyone else. By design, people cannot see for themselves.
Now let’s get back to the logic.
The Logic
Zuckerberg’s argument is that people should be able to see for themselves. Let’s accept that. The idea is that regulating political speech is hard and should be left to the people themselves. It then follows that political speech should be visible to everyone, so that everyone can decide.
If you’re running anti-Muslim ads to me and anti-liberal ads to my neighbor that’s not democracy, that’s an industrial whisper campaign. Facebook’s targeting system needs to be turned off for politicians. Maybe for everyone.
They must cripple their own product before (well, after) it cripples democracy.
Siva Vaidhyanathan has proposed this idea and it makes a lot of sense. I’ll let him explain.
The key is to limit data collection and the use of personal data to ferry ads and other content to…
