The Existential Terror Of Amazon Prime
Every itch can be scratched under late-stage capitalism. All except for the burning in your soul, but fuck that, you can get the exact soap dish you want, which is close enough. Or at least as close as we get in this life. I’m not knocking retail therapy. God knows life is insane right now. When the masses are so subjugated, you can’t blame them for taking opium. Smoke ’em if you’ve got ’em. Fuck it.
Of all the deep desires we have, the desire for accumulation is at least one we can satisfy. At least temporarily. As apes, as animals, we want to feather our nest, to display status, and just play around. The Internet has accelerated this motivation, providing both the ability to research any object, and the ability to purchase it almost immediately. We can find the best and get it now. It’s intoxicating. Itch and scratch have never been as close in human history. And people have never been scratching as furiously. Like we’ve got web crawlers under our skin.
The funny thing about scratching is that it doesn’t actually relieve the itch. It just cause a mild pain that distracts your brain for second. As John Cougar Mellencamp said, it hurts so good. Same thing with online shopping. It’s just a momentary jolt of dopamine from drug-lord Jeff…
