How Advertising Is Getting Dystopian
Going through England I get a distinct feeling of dystopia. Everything looks nominally fine buy both scrawled in graffiti and in advertising are signs of the apocalypse. I understand the graffiti, THE END IS NIGH, EAT THE RICH, but what I find most jarring is the advertising.
In 2009 Mark Fisher said “Climate change and the threat of resource-depletion are not being repressed so much as incorporated into advertising and marketing” and now it’s everywhere. Take for example, Dunelm, which I’d never heard of before I needed a new set of lamps and rugs and shit, and which I know a lot about. Dunelm is an ordinary retailer, and its ads are extraordinarily grim.
Energy Crisis? Get A Blanket
Take their latest fall advert, timed with a fuel crisis cause by America’s latest imperial proxy war in Ukraine. This has successfully created a huge market for American arms and natural gas, while cratering the economy of Europe and plunging the people of that West-Asian peninsula into a very expensive chill. People are physically cold. They cannot afford the high heating bills required to ‘fight Putin’ with their shivering toes. Our relative here told us she was seeing how long she could go without turning the gas on, and stocking up on blankets. To…
