How Uber Discovered That 80% of Its Ads Were Useless

When Kevin Frisch was at Uber, Travis Kalanick started shitting down the phone because Uber ads were appearing on Breitbart. Unable to find which ad network was ignoring their blacklist, Frisch started just shutting networks off one by one.

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
indi.ca

indi.ca

Indrajit Samarajiva is a writer from Sri Lanka, grumpily in Oxford for a while. Sign up for my newsletter at www.indi.ca, and you can reach me at indi@indi.ca.