How Uber Discovered That 80% of Its Ads Were Useless

And why online advertising may not work at all

indi.ca
7 min readFeb 19, 2020

--

When Kevin Frisch was at Uber, Travis Kalanick started shitting down the phone because Uber ads were appearing on Breitbart. Unable to find which ad network was ignoring their blacklist, Frisch started just shutting networks off one by one.

--

--

indi.ca

Indrajit Samarajiva is a writer from Sri Lanka. Follow me at www.indi.ca, or just email me at indi@indi.ca.