Feb 19, 2020

7 min read

How Uber Discovered That 80% of Its Ads Were Useless

And why online advertising may not work at all

When Kevin Frisch was at Uber, Travis Kalanick started shitting down the phone because Uber ads were appearing on Breitbart. Unable to find which ad network was ignoring their blacklist, Frisch started just shutting networks off one by one.

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Indrajit Samarajiva is a writer living in Colombo, Sri Lanka. Sign up for my newsletter at www.indi.ca, and you can reach me at indi@indi.ca.

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How Uber Discovered That 80% of Its Ads Were Useless

And why online advertising may not work at all

More from indi.ca

Recommended from Medium

How to Scale Up Your Holiday Panhandling

Here’s Who Really Built Huawei

How COVID-19 Has Affected the Construction Industry

AMTD to list fintech investment platform — but where?

The Servitization Canvas

How the COVID-19 can improve your business?

Week 65 — Exploring Unchartered Sectors

Our expectations for VC in Latam in 2020

Get the Medium app

indi.ca

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