How Uber Discovered That 80% of Its Ads Were Useless

When Kevin Frisch was at Uber, Travis Kalanick started shitting down the phone because Uber ads were appearing on Breitbart. Unable to find which ad network was ignoring their blacklist, Frisch started just shutting networks off one by one.

Indrajit Samarajiva is a writer living in Colombo, Sri Lanka. Sign up for my newsletter at www.indi.ca, and you can reach me at indi@indi.ca.

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Indrajit Samarajiva is a writer living in Colombo, Sri Lanka. Sign up for my newsletter at www.indi.ca, and you can reach me at indi@indi.ca.

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